• Home
  • Position Statement
  • Seminars & Simulations
    • Transformational Leadership


      The transformed organization is the Collective Intelligence of its people. It's a network of teams. People own the responsibility for their own performance because it is vital to the success of the WHOLE business.

    • Sales-menu


      The Counselor Salesperson (CSP), a Wilson Learning program, is based upon the simple premise that “people love to buy” but they “hate being sold. ”Learning to sell by understanding how people like to buy is a dramatic departure from the traditional “do it to them approach.”

    • Simulation


      This simulation experience is about the transformation of both the context and the content of the business environment.

    • Strategic Visioning


      Strategic Visioning is a dynamic planning process that creates a Structural Framework for transforming the Business of the BUSINESS.

  • Books & Publications
  • Leadership Blog
  • Sales Blog
  • Contact Us
Tom:  At a speech in South Bend several years ago I heard you talk about how business mistakes are merely learning opportunities, and it takes great leadership to overcome those mistakes.  What is the single biggest mistake in todays business environment? T. C.


 Answer:  T. C. There are three that are at the core of almost all business mistakes.


  1. To confuse a Measure as a Vision – To BE a $100 Million Company – To BE the Market Share Leader – To Maximize Shareholder Value -- are all legitimate measures of business success, but people are not inspired to “achieve a number.”
  2. To try and solve “systemic” problems with “solutions.”  An example we see often is to want to change the “culture” of an organization.
  3. To confuse Strategy as a Purpose – to deploy resources “against” something rather than “for” the customer.  “Defeat the Competition” is the most common.  This Win-Lose orientation results in massive amounts of negative feedback for everyone.


All three of these would require extensive explanations that are beyond the scope of this blog.  Simply stated great Leaders embrace a new Context to drive change rather than fix, solve or improve the linear Content of the work environment.  Nothing “different” comes from Content manipulation.  It only occurs from a “recontextualization.”  Our Founding Fathers changed the Context of the “Colonies” to “States” allowing their “cultures” to remain intact – yet demanding that new “United States” Content to be invented.  It would have been a massive mistake to allow the Colonies to become Countries like they were in Europe.  Leaders in todays business environment must “unite” (align) all the functional entities to create a “capability” due to the intense need for “real time” responsiveness.


 I wrote about this form of Leadership in my book Transformational Change which you received at the South Bend meeting.  If you need additional copies, I have them here at my office or it is available at Amazon.com.


You are here: Home Leadership Blog Overcoming Business Mistakes